What is Multilingual Content Marketing?
Imagine entering a store where everything is in a language you don’t understand. While you may recognize some of the products, you’re unsure about their ingredients, prices, etc. It would be rather confusing, right? That’s how many customers feel when they visit your web store. Luckily, multilanguage content marketing can help you change this. By using multilanguage marketing, you can create content that will resonate with people in different languages, from different backgrounds, and with different cultural norms.
There are several different ways to implement a multilingual content strategy. You can adapt your existing content to fit various cultural contexts. Or, you can build a unique content strategy for each international market you’re targeting.
Why is Multilingual Content Marketing So Important for Businesses?
As a business, you want your message to resonate with every person interested in what you offer. Multilingual content marketing allows you to broaden your reach and appeal.
You must understand that multilingual content marketing is more than just translating content. It’s actually about creating a consistent, culturally relevant customer experience worldwide.
A recent study showed that out of the top 450 European eCommerce websites, three-quarters have been losing customers and money due to inadequate translation at checkout. A simple mistake like that is costing these businesses millions.
Let’s take one of the biggest brands on the globe as an example. Apple’s success in the global market stems from consistent customer experience. The look of the brand, its messaging, and its purpose – all remain the same in different locations across the globe.
Conclusion
The power of multilingual content marketing shouldn’t be underestimated. It can bring your product or services to dozens of new markets and millions of customers. Despite its potential, roughly 60% of businesses have yet to embrace this global marketing approach.
They might be missing out on the vast potential of the non-English speaking market. But that doesn’t mean you should follow in their footsteps.
Of course, creating multilingual content is a substantial investment. It requires time, money, and specialized talent. And as your business expands, the endeavor will become increasingly intricate. Nonetheless, the potential ROI is too big for you to ignore it.
