Twix ditches left-right divide for new brand position around unity
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
We arm you with all the numbers you need to tackle the week...
What is Google Search Generative Experience (SGE)? Google Search Generative Experience is a set of search and interface capabilities that integrates generative AI-powered results into...
It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in [&h...