Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
We arm you with all the numbers you need to tackle the week...
The online marketing landscape offers a myriad of opportunities to connect with potential clients, drive traffic, and achieve business...
ORM is reactive in nature, addressing and mitigating any negative impact caused by online content, reviews, or...
Inbound Marketing Inbound marketing has become the cornerstone of successful marketing strategies in today’s digital age. It’s a customer-centric approach focused on attracting potential [&h...
What is sentiment analysis? Sentiment analysis is the process of recognizing customers’s emotions and their tone about the brand’s products and services expressed through [...
Online reputation management (ORM) is about monitoring and improving your business’s online reputation. It means looking and analyzing what a potential customer, reporter, or [...
Types of Digital Marketings Social Media Marketings Social media marketings involves the use of social media channels (like Instagram, Twitter, and YouTube)...