Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
Online reputation management refers to the practice of monitoring, influencing, and maintaining the public perception of individuals or businesses on the...
A data management strategy is key to how organizations approach their data assets. It’s more than a set of guidelines; it’s a comprehensive approach encompassing data collection, storage, and processing, ensuring data quality and security t...
The online marketing landscape offers a myriad of opportunities to connect with potential clients, drive traffic, and achieve business...
Brand Monitoring is a business process of tracking and identifying the brand mentions on several different channels. Knowing when and what people are talking about your brand will help you understand people’s perceptions and collect aud...
Competitive Analysis is the analysis of the competition to find weaknesses and strengths and compare the...
ORM is reactive in nature, addressing and mitigating any negative impact caused by online content, reviews, or...
Digital Marketing vs Affiliate Marketing can often be confusing concepts. Both have their place in a robust marketing plan, and their effective integration can...